Adriana Lima is probably best known for her work with Victoria's Secret. Her first fashion show for the company came in 1999, and since being contracted as an Angel in 2000, Adriana Lima has appeared on subsequent shows ever since, opening the show in 2003, 2007, and 2008, in which she also closed the opening segment. Adriana Lima has appeared on several television ads for the brand, including the praised and criticized "Angel in Venice" commercial of 2003 with Bob Dylan and her solo Victoria's Secret's Super Bowl XLII ad, the single most-seen ad of the game, watched by 103.7 million viewers. 2008 continued for Adriana Lima with hosting the What Is Sexy? program for the E! Entertainment Network and a July tour for the BioFit Uplift Bra launch, with stops in Long Island, Boston, and Miami Beach. Adriana Lima was also featured in November's Miracle Bra relaunch. Topping the year off, Adriana Lima wore the "Fantasy Bra" for the 2008 Victoria's Secret Fashion Show. In 2009, Adriana Lima launched the company's new makeup line, "Christian Siriano for VS Makeup."
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Paris Hilton began modeling as a child, initially at charity events. When Paris Hilton was 19, she signed with Donald Trump's modeling agency, T Management. Paris Hilton has also worked with Ford Models in New York, Models 1 Agency in London, Nous Model Management in Los Angeles, and Premier Model Management in London. Paris Hilton has appeared in numerous advertising campaigns, including Iceberg Vodka, GUESS, Tommy Hilfiger, Christian Dior, and Marciano. In 2001, Paris Hilton began to develop a reputation as a socialite, being identified as "New York's leading It Girl" whose fame was beginning to "extend beyond the New York tabloids". Paris Hilton has appeared in several magazines, including the April 2004 issue of Maxim.
Traci Lords returned to the music scene in 2004 with a new, independently produced recording, the double A-side "Sunshine."
